A bunch of 6 friends lounging on the huge orange couch just hanging out, amidst the din of Manhattan and the aroma of fresh coffee…yes, Central Perk has been giving us some major coffee shop goals since the 90s! But starting your own coffee shop is not all fun and games, you’ll have to take care of all the boring stuff as well (ledger accounts, calculating expenses, taxes etc.).
Also you need to be a good at managing everything, from the services offered to the employees hired…it’s all your responsibility. Don’t worry though; we have the perfect solution for you! Read on to know more about how to run a coffee shop.
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The lucrative market conditions and endless possibilities tempt most entrepreneurs to invest in coffee shops, only if it were that easy! There are so many new technological breakthroughs happening every day in the market, from high-tech single serve coffee machines to new flavours, everything is constantly changing.
And the intense competition and innovative techniques further raise the bar a few notches higher. This is where your discretionary powers comes in handy; filter the technologies and choose one that is best suited for your business.
A small tip for newbies: don’t thoughtlessly implement any novel technology that you see in the market. Think, observe, analyse and then decide whether or not the idea is profitable for the café.
Success comes with experience, venture out of your comfort zone and learn to take risks. Your trials and triumphs only make you more competent.
Keeps the reins of the business in your hands
The marketing strategies only help if you have something worthwhile to offer. At the end of the day it all boils down to quality of services delivered. Therefore it’s kind of a given the how a coffee shop owner must possess some basic skills and knowledge regarding the art of coffee making.
No matter how efficient your team is, there are somethings you just cannot trust people with. Try keeping the control in your hands, most coffee shops have the owner playing the role of the head barista. This not only enhances the quality of coffee served but also helps you keep an eye on the staff.
There are no sure shot formulae to build a profitable coffee shop; it requires consistency and hard work. Skill development and acquisition is the way to go about it- learn as much as you can about coffee and coffee making. Get crash courses and join training programs if necessary, it’d be great if you could manage a Barista Guild of America certification.
Being the head barista also ensures a more systematic technique and standardisation of the coffee making process. You can personally look into the behind the scene activities.
Build a warm inviting atmosphere
The basic aim of any coffee shop or for that matter any business is profit maximisation, that’s only possible if your product sells like hot cakes in the market. The success of any business venture depends on its popularity among the customers. Therefore customer satisfaction is essential for the success of your coffee shop.
Your basic aim should be to keep the customers happy, see to it that they have a good time. One way to go about it would be providing amiable and cosy ambience were people feel comfortable.
Plush chairs, pretty surroundings and perhaps some music will do the trick. Other than that, ensure that the staff and entire team are well trained and of
Plush chairs, pretty surroundings and perhaps some music will do the trick. Other than that, ensure that the staff and entire team are well trained and of cheerful disposition. Coffee tastes better when served with a smile!